How we reached one million Aussie mums and achieved a 31% engagement rate

Brief

Raise awareness and educate mums about Annabel Karmel’s snap frozen toddler meals range

Idea

Find Australia’s most adorable toddlers and put them on the toddler meals packaging

Outcome

Reach – 1,711,782
People taking action – 335,104
Post engagement – 542,161
Entries – 1,262
Votes – 3,641