Making the green option feel like the most True Blue thing to do.

F1 Driver, Valtteri Bottas wearing a turquoise Uber Carshare outfit, standing in front of a branded car in suburban Australia for the Uber Carshare campaign.

Uber GREEN
TRUE GREEN

Aussies were still sceptical about EVs, and they’d become a source of tension between ‘petrol-heads’ and ‘greenies’. But we wanted to show that looking after the environment is the most ‘True Blue’ thing anyone can do, so we turned to the most iconic Aussies to bring this idea to life.

The Castle, the most-quotable cult-classic movie, came out almost three decades ago. We knew that reuniting the Kerrigans (as it had never been done since the movie's release) would earn mass media attention and send fans wild on social media.

The integrated campaign featured social films, earned media assets, and influencer collaborations, all making the point that zero-emission rides, for the same price as an UberX, just make “bloody common sense”.

We brought the two sides together with a campaign that saw the cast of The Castle reunite for the first time.

The Kerrigans sitting in the back seat of an Uber Green car, smiling and wearing seatbelts, featured in Uber’s ‘True Blue’ Uber Green campaign.
The Kerrigans sitting in the back seat of an Uber Green car, smiling and wearing seatbelts, featured in Uber’s ‘True Blue’ Uber Green campaign.
Valtteri Bottas posing confidently on the hood of a turquoise Uber Carshare ute, surrounded by humorous social media comments praising the campaign, including a standout reaction from Lewis Hamilton: ‘Actually in tears, this is so good bro.’

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