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Uber Green | True Green
We moved Aussies to try Uber Green’s EVs by having the Kerrigans show us that 'green' is the new ‘true blue’.
The challenge
We needed to create buzz for Uber’s all-electric ride option, Uber Green, amidst Australian 'EV scepticism' where EVs had become a source of tension between ‘petrol heads’ and ‘greenies’.
The idea
We reunited the cast of The Castle for the first time to make the point that Uber Green’s zero-emission rides, for the same price as an UberX, just made “bloody common sense”. The integrated campaign featured extremely shareable social content that we amplified through media interviews, broadcast news, a launch event, and influencer partnerships. Our integrated approach earned a ton of attention and conversation for Uber Green.
The Results
The campaign went straight to the pool room, earning 448 editorial and social hits, and 1.1M views on earned social content alone. And importantly, Uber Green saw 3% more rides in the week of launch.
Featured work & Media